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The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders | Philip Kotler, Scott M. Davis
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The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders | Philip Kotler, Scott M. Davis

How CMOs can use their knowledge of the market to create and drive organizational growth Illustrated with case studies from Wal-Mart to GE, this book argues that the role of chief marketer needs to be redefined and outlines five shifts marketers can make to break out of their marginalized role and use their insights and knowledge to drive the growth agenda of their organization. Marketers need to learn how to: balance short-term pressures to show results; drive innovation; navigate media choices to reach customers in ways that are meaningful; and operate and win in a complex global environment and an even more complex organizational environment. Scott M. Davis (Chicago, IL) is Senior Partner at Prophet. He is frequently cited in the Wall Street Journal, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Inc. magazine, and Crain's New York Business. Prophet is a global consultancy specializing in branding, marketing, and innovation.

139,00 lei
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China Design Now | Zhang Hongxing
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China Design Now | Zhang Hongxing

This is a highly topical and important look at the development of a vibrant Chinese design culture within the context of China's recent history of industrialisation, consumer revolution and rapid urbanisation. Focusing on China's hopes and dreams - from the entrepreneurial spirit of individual designers, to society's aspirations at a moment of tremendous change, to the global ambitions of a nation, the book explores how China's new design culture began, what its driving forces are, and how it is developing.Within the framework of three cities - Shenzhen, Shanghai and Beijing - from the early 1990s, to the present day and beyond, a broad range of topics is covered, including graphic design, branding, new media such as advertising, television and blogs, the family and the home, fashion, youth cultures, luxury goods and everyday objects, architecture and urban planning, vehicle design and transportation. Published for a headline exhibition at the V&A, and coinciding with the Beijing 2008 Olympics, "China Design Now" is a significant and groundbreaking book that celebrates the emergence of an exciting new player in the field of global design.

153,00 lei
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Basics Fashion Design 07 | John Hopkins
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Basics Fashion Design 07 | John Hopkins

Basics Fashion Design 07: Menswear offers an updated perspective on the shifting and sometimes complex relationships that exist within this fascinating area of fashion. This visually stimulating book provides a broad introduction to the subject by considering a range of social and historical contexts that have served to define and redefine menswear through the ages. Both the design process and sources of research for menswear are considered and presented in context with fashion drawings and presentation formats - from students and recent graduates as well as more established design labels. There are also interviews with contemporary menswear labels, stylists and designers, which provide valuable insights into the different styles and role models who continue to influence and define menswear in the 21st century .

151,00 lei
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Pirate Pat | Mairi Mackinnon, Mike Gordon, Carl Gordon
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Pirate Pat | Mairi Mackinnon, Mike Gordon, Carl Gordon

This is the first title in the new 'Usborne Very First Reading' series, designed for younger children to introduce them to reading together with their parents. Parents and children take turns to read from the page (the text clearly marked for who should be reading) and as the books progress in the series the adults read less and less and the child more and more. It presents the humorous and lively rhyming story of Pirate Pat who searches for a treasure under Granny's house with puzzles for children at the end to check their understanding of the text and guidance notes for parents. Beautiful illustrations help motivate beginner readers.

37,00 lei
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Make This Roman Fort | Iain Ashman
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Make This Roman Fort | Iain Ashman

Printed on stiff card, this book contains templates to cut out and construct a superb model of a Roman fort crammed with authentic detail. The base of the model measures 61 x 46cm.

35,00 lei
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Land Of The Lost Teddies | Emma Fischel
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Land Of The Lost Teddies | Emma Fischel

Part of the "Young Puzzle Adventures" series, this book features stories containing simple picture puzzles for young children to solve. It is suitable for younger children to read along with an adult, or for more confident readers to tackle alone.

26,50 lei
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Treasure Island | Angela Wilkes
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Treasure Island | Angela Wilkes

Part of the "Young Reading Series Two" which is aimed at children whose reading ability is beginning to grow, and helps build confidence and ability.

40,00 lei
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Alexander The Great | Jane Bingham
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Alexander The Great | Jane Bingham

From the series that brings to life the fascinating lives of famous historical figures Lively speech, gentle humour and full-colour illustrations bring the reader closer to the action as the story unfolds Young readers will learn about each famous character as they read about their achievements, tribulations and triumphs Part of Young Reading Series 3 for fully confident readers.

37,00 lei
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Cinderella | Heather Amery
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Cinderella | Heather Amery

This collection of classic fairy tales introduces very young children to these popular stories. This particular story covers "Cinderella".

26,50 lei
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Malakhov | Dieter Blum
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Malakhov | Dieter Blum

Vladimir Malakhov - this widely acclaimed winner of numerous prizes and "dancer of the century" delights his public through the rare combination of technical brilliance and lyrical eloquence. His supple, androgynous body combines "power and purity, flash and elegance, melodrama and eye-bobbling academic precision" (New York Times) - when he leaps, gravity seems suspended. Yet he remains driven to achieve great purity in his dance. Dieter Blum has succeeded in capturing the movement of this extraordinary artist in photographs that reflect his purity and simultaneously provide a deep insight into the personality of the ensemble.

245,00 lei
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Teach Yourself Last-minute Polish | Elisabeth Smith
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Teach Yourself Last-minute Polish | Elisabeth Smith

In just 75 minutes you can learn enough Polish to get by on your holiday. Elisabeth Smith has used her wide teaching experience to write a fun audio course that teaches you enough to communicate all your basic needs. The course comes on one 75-minute CD and teaches only the essential words and phrases, which are extended by the use of body language. The accompanying booklet lists the words and phrases taught on the recording - a written record of what has been learned. The action takes place during a flight from London to Poland. Following a challenge from the passenger in the next seat to her, Elisabeth Smith agrees to teach him enough Polish to be able to get around on his holiday. The dialogue is broken up by in-flight announcements, meals and drinks being served and even some turbulence. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at: www.teachyourself.com to give you a richer understanding of the culture and history of Poland. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

73,50 lei
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Teach Yourself Getting Your Child into Secondary School | Katie Krais
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Teach Yourself Getting Your Child into Secondary School | Katie Krais

Whether you are contemplating private education or trying to secure a place in the best local school, this book will give you proven strategies for success. It will help you pick a school in which your child will flourish, and give you the full low-down on how to play the system to secure your child's place. If your child faces an entrance exam or interview there is a thorough guide to tuition, coaching and performance; and, should you need it, there is a comprehensive guide to making a successful appeal.

29,50 lei
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The World As A Stage | Catherine Wood , Jessica Morgan
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The World As A Stage | Catherine Wood , Jessica Morgan

"The World as a Stage" presents a key group of international, contemporary artists who reinvigorate the rich historical relationship between visual art and theatre. Challenging negative associations made between the notion of 'theatricality' and the realm of visual art in recent decades, the artists in this exhibition make visible the extent to which a sense of theatre, or spectacle, now permeates the spectator's role in the gallery and how this carries through to their experience of the contemporary urban environment. Considering a variety of mediums including installation, sculpture, performance, participatory works and events, this publication considers issues including the framing of human presence in the experience of art. "The World as a Stage" will examine recent attempts to eliminate the art object entirely by turning the institutional space into a changeable and constantly performed or staged arena in which the audience is central as player or performer. "The World as a Stage" will include new and existing work by fourteen artists: Pawel Althamer, Cezary Bodzianowski, Ulla von Brandenburg, Jeremy Deller, Geoffrey Farmer, Andrea Fraser, Dominique Gonzalez-Foerster, Jeppe Hein, Renata Lucas, Rita McBride, Markus Schinwald, Tino Sehgal, Catherine Sullivan and Mario Ybarra.

71,50 lei
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Teach Yourself Your Evening Class | Mac Bride
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Teach Yourself Your Evening Class | Mac Bride

AT LAST, AN EFFECTIVE, FUN AND GREAT VALUE ALTERNATIVE TO PART-TIME COURSES. LEARN TO GET THE BEST OUT OF YOUR COMPUTER USING WINDOWS VISTAWant to do an evening class but can't find the time?Put off by the cost of part-time courses?Looking for a course that takes you deep into the subject you love?Your Evening Class is a brand new, in-depth course package, designed to suit your lifestyle without emptying your wallet. Its unique teaching method will give you an in-depth understanding of the essential computing skills you need, at a time and pace that suit you.FlexibleOver 30 structured lessons in ten workbooks for you to follow at your own pace.PersonalOur unique audioteach method features the voice of a real tutor, Mac Bride. He will guide you through your course over 10 hours of onscreen tutorials with audio guidance, giving you tips and advice based on his many years of teaching experience and helping you to avoid common mistakes and pitfalls.Content-richYour Basic Computing course contains real-time, narrated walk-through screens to help you to grasp key techniques for using Windows Vista and its applications, supported by workbooks.SociableExclusive access to a dynamic online community of fellow learners, with additional exercises and answers to common questions.Great valueA year's worth of learning for less than the price of a term at a college.Be inspired and make the most of your free time.

289,00 lei
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Silent Exodus | Zalmai
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Silent Exodus | Zalmai

In early 2008, the United Nations High Commissioner for Refugees reported that an estimated 4.4 million Iraqis had been displaced from their homes as a result of the war. While nearly half were uprooted internally, the remaining citizens escaped to neighboring countries. The New York Times called the escalating crisis the largest exodus since the mass migrations associated with the creation of the state of Israel in 1948. Today, the situation of most refugees remains dire; months and years into forced flight, many are running out of money, food, and the good will of their hosts. In Silent Exodus, Zalmai chronicles the plight of Iraqi refugees in Syria, Jordan, and Lebanon. Over the course of several trips made in 2007 with the support of Human Rights Watch, Zalmai interviewed refugee families, collected their individual stories, and photographed them in their homes, where many remain in uncertainty. Although frequently harassed by neighbors, they are still afraid to return home, given the instability and violence that lingers in Iraq. Rarely told and under-reported, this is a compelling story, which deserves a wider audience.

77,50 lei
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Sporting Sound |
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Sporting Sound |

Music and sport are both highly significant cultural forms, yet the substantial and longstanding connections between the two have largely been overlooked. Sporting Sounds addresses this oversight in an intriguing and innovative collection of essays. With contributions from leading international psychologists, sociologists, historians, musicologists and specialists in sports and cultural studies, the book illuminates our understanding of the vital part music has played in the performance, reception and commodification of sport. It explores a fascinating range of topics and case studies, including: The use of music to enhance sporting performance Professional applications of music in sport Sporting anthems as historical commemorations Music at the Olympics Supporter rock music in Swedish sport Caribbean cricket and calypso music From local fan cultures to international mega-events, music and sport are inextricably entwined. Sporting Sounds is a stimulating and illuminating read for anybody with an interest in either of these cultural forms.

158,00 lei
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International Yearbook Communication Design 2008/2009 | Peter Zec
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International Yearbook Communication Design 2008/2009 | Peter Zec

The international yearbook presents the best and most creative inventions in communication design. Works of professional agencies and design studios as well as contributions of students from print, radio, TV and interactive media are awarded in the course of the international red dot award: communication design. All winners are impressively presented in this compendium.

394,00 lei
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Red Dot Design Concept Yearbook | Ken Koo
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Red Dot Design Concept Yearbook | Ken Koo

This book represents the best design ideas and innovations from the most talented designers, design studios and companies from more than 40 countries. It is like a prediction of what our future will evolve to be and it will surely inspire its readers. Ken Koo is the Asia President for red dot design awards.

321,00 lei
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Gatermann + Schossig | Klaus-Dieter Weiss
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Gatermann + Schossig | Klaus-Dieter Weiss

Dorte Gatermann and Elmar Schossig are among the leading architects of their generation in Germany. In the nearly twenty-five years since they founded their firm, they have realized a remarkably broad range of building tasks, from single-family houses to administration buildings and complex structures for industry and technology."

341,00 lei
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Times of the Signs | Eric Sadin, Pierre Sadin
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Times of the Signs | Eric Sadin, Pierre Sadin

This highly visual investigation shows the complex nature and enormous impact of recent developments in our information society: a transformation produced by the irresistible combined expansion of digital technology and telecommunication networks. The urban space is a privileged laboratory for observing and experiencing the density of signs and their multiple frameworks: Signage, Giant Screens, Signboards, Flags, Poster Displays, Architecture and Advertisement, Surveillance Technologies, Tracking Devices, etc. Eric Sadin started this project during a residence in Kyoto, Japan, then enlarged the focus of the inquiry to further Asian, European, and American cities such as Tokyo, Seoul, Shanghai, Hong Kong, Bangkok, Bombay, Paris, London, Rio de Janeiro, Mexico City, New York. The result is a fascinating visual journey in 2000 colour illustrations with explanatory captions, structured into some 100 topics and analysed in brilliant theoretical texts providing the necessary background.

145,00 lei
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Damien Koh - Monograph | Damien Koh
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Damien Koh - Monograph | Damien Koh

What started out as a hobby or a way of simply making a living has blossomed into a professional career for Damien Koh. He has grown into an internationally acclaimed floral artist who is highly sought after for demonstrations and lectures. Damien has toured more than 30 cities both in Asia and in Europe and was introduced into the American Institute of Floral Designers (AIFD) in 1996 and in the Professional Floral Communicators International (PFCI) in September 2005, making him the first Chinese man to make it to the prestigious organisation. Damien owns Fleur Connection - a florist studio and floral design school in Singapore and is the principal of Pui Wa Floral Design School in Beijing. On top of this he is also a consultant to several florists and wholesalers in several countries. By diligently practicing and constant acquisition of new knowledge, Damien Koh has honed his craft to perfection. Still he keeps striving to improve, not just his craft, but the art itself. His innovative floral designs are testimony of his technical mastery and his great agility in putting a conceptual idea into place.

225,00 lei
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